Have you watched these commercials on T.V?
- Sunny-D Orange juice
- Fiber One cereal
- Johnsonville Chicken sausages
What do they all have in common? They claim that the products they are advertising are good for our health.
Not only that, but each of them shows a mom/dad getting the kids used to the product via subterfuge. At the end of the commercial, we see the parent in question say (in more or less similar words): “Will I tell them it’s good for them? Of course, not!”
ARGH! Can you tell these commercials drive me up the wall?
When you think about it, these adverts are only one symptom of a bigger epidemic raging around us right now. This disease is called “I-am-too-cool-to-admit-to-choosing-right-openly.”
Take Sunny-D, for instance. I doubt that any juice (even if supposedly sugar-free) squeezed a few days ago and made to sit on a refrigerated shelf is as good for health as it is advertised to be. That apart, why con the kids into drinking it? Why not explain to them how it is good for their long-term health and then have them decide whether they wish to drink it or not?
Is it because this option’s considered too nerdy?
Or is it because we, as parents, want to keep our children dependent on us so badly that we won’t teach them to make the right choices consciously?
We won’t give our children the benefit of open dialogue and conscious choice; we’ll simply coddle them for as long as possible.
The result? When they have to come to their first major decision as an adult, they are more than likely to stumble.
And then we’ll be right there to cluck our collective tongue and label the entire generation “useless.”
Not perverse at all, are we?